I hear this question often.. "Why should I run ads?"
Today we're going to go through a Beaux Monde Breakdown of why you should be running ads for your business.
1️⃣ Gain Brand Awareness
One of the main benefits is increasing brand awareness. What is brand awareness? How familiar are people with your brand based on distinctive qualities (ex. Coca Cola's red color and logo)? Ads will help you to get your brand in front of more people, which is the first step in becoming a household name.
2️⃣ Increase Website Traffic
My favorite part of ads? You can direct people anywhere you'd like them to go. The best place to direct people is usually your website, as it is a one-stop-shop for learning more about your brand and what you offer.
3️⃣ Building Conversions
Did you know you can do an ad specifically aimed at getting sales? This works wonders for brands who have a good audience and get traffic, especially when you use retargeting along with your ads!
4️⃣ Nurture your leads into loyal customers
On average, it takes seven views of an ad to become a customer. Being able to retarget consumers means you can nurture them and share the content you know they'd like to see to increase the likelihood of them becoming lifelong customers!