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1️⃣ State the problem
What is the most common problem a brand will run into with their logo? One size does NOT fit all! Analyze your logo & how a secondary logo could be designed to better suit your needs.
2️⃣ Analyze contributing factors
If your main logo doesn't fit well on your site, a tag, or any specific item, a secondary logo may be for you. With any problem comes a solution. 👀
3️⃣ Create a solution
A secondary logo is an alternative form of an original, that if done right, creates a solution to problems the primary logo couldn't achieve. If not already done, we highly suggest you consider the benefits a secondary logo could bring you!
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