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How to Build an Effective Website for Your Business

Updated: Jan 11

Are you ready to build an effective website for your business? Below are a few of our favorite tips.

1️⃣ Make your site easy to find

A domain name should match your company name or describe your business in some way. You can even have multiple domain names pointing at your website. By integrating technical SEO best practices, keyword research, content marketing, and paid advertising campaigns, you can drive traffic to your website.

2️⃣ Make navigation simple

Dan Veltri, co-founder and chief product officer of Weebly, recommends keeping your top-level navigation menu to five clearly labeled tabs, with related pages organized below them. You should also provide a clear way for readers to return to the homepage no matter where they land. You may find that a Google search takes your reader to a page on your website other than the homepage.

3️⃣ Make sure your site speed is optimized

88.5% of web users will leave a website if it loads too slowly, according to a study by digital marketing company Akamai. The time it takes for a webpage to load influences the purchase decisions of nearly 70% of online shoppers.

Keep your website's software up-to-date, optimize videos and images for faster downloads, and choose a website host that can handle your bandwidth needs.

4️⃣ Have several calls to actions

The reader should be enticed to take action on every page of your website. This is known as a call to action. Users should be encouraged to take an action on these landing pages, which could be to call your company, sign up for a service, buy a product, download a whitepaper, or do something else. Use a button, a link, or clear language to invite them to take action. If possible, keep it above the fold so that readers don't have to scroll before finding it.

5️⃣ Keep your design simple

Avoid using fonts, colors, and GIFs that can draw the eye away from the focus of the webpage. Bullet points and short paragraphs also make the information more scannable and easier to read. Portent Inc. CEO Ian Lurie suggests keeping paragraphs shorter than six lines.

Did you learn something from this content? Follow @BeauxMondeMedia to learn more!

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