Social Media Marketing Explained

Updated: Mar 17, 2021

What is social media marketing?


Social media marketing is utilizing social media platforms to increase your reach by connecting with your current audience, reaching a new audience, and building relationships with them both online and offline. This can involve creating and posting content on your social media, engaging with your followers, using advertisement, and analyzing your engagement and results.


This can be done on various platforms. The four big players are: Instagram, Facebook, Twitter, and Youtube. Some other platforms are Snapchat, Tiktok, Pinterest, and LinkedIn.

Making content that is successful is an entirely separate concept.



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