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Why is a secondary logo something to consider for your brand?

Updated: Jan 10

Keep reading to learn more!

1️⃣ State the problem

What is the most common problem a brand will run into with their logo? One size does NOT fit all! Analyze your logo & how a secondary logo could be designed to better suit your needs.

2️⃣ Analyze contributing factors

If your main logo doesn't fit well on your site, a tag, or any specific item, a secondary logo may be for you. With any problem comes a solution. 👀

3️⃣ Create a solution

A secondary logo is an alternative form of an original, that if done right, creates a solution to problems the primary logo couldn't achieve. If not already done, we highly suggest you consider the benefits a secondary logo could bring you!

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