Updated: Jan 11
Think it's time to rebrand? Here are 5 signs it's time.
1️⃣ Your brand name no longer reflects your brand vision
The hardest part of starting a business is naming it. How do you choose a business name? Is the name you want available? Your brand name may no longer reflect the vision for your company at some point.
2️⃣ You're failing to differentiate yourself from the competition
It may be time to rebrand if you find yourself in competition with others in your industry. If you have a well-defined and successful brand that speaks to your ideal clients, you won't need to compete with anyone.
3️⃣ Your business model or strategy has changed
If your business model or strategy has changed since you launched it, you may need to rebrand so that it fits the new direction.
4️⃣ You're struggling to change your prices
If you have raised your prices, but have suddenly seen fewer inquiries or bookings, you may panic and lower them again. There is a possibility that you feel that raising your prices was a mistake and that's why no one is buying.
5️⃣ You're trying to connect with a new audience
If your current brand does not align with the new audience you wish to reach, then you will need to pivot your brand.
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