5 Reasons Why Your Brand May Be Losing Followers

Ready to learn 5 reasons why your brand may be losing followers?

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1️⃣ How often you post

According to Hubspot, 40% of Instagram marketers said that not posting often enough is the leading cause of losing followers.

On the other hand, 33% of marketers said posting too much led to the same results.

It's all about finding the right balance when it comes to posting. Ensure you're posting enough to reach your target audience, but don't post so much that your audience feels bombarded with your posts.

2️⃣ Your content is too sales focused

Posting only sales content might alienate your audience.

Balance is key here. Keep people engaged in your brand by using your brand pillars to create different types of posts.

3️⃣ You had bot followers

You may be losing engagement on Instagram if you have any bot followers. Remove any bot followers, and by maintaining a consistent posting schedule, sharing valuable content, following trends, and listening to your data, you can build a follower list organically.

4️⃣ Your aesthetic & voice aren't consistent

Audiences love consistency.

Developing strong brand recognition requires consistency in your branding and creative assets. Consistency also helps to build a visually appealing profile.

A user who visits your profile might have trouble understanding what your brand represents and might choose to unfollow you if every post looks like it's from a different brand.

5️⃣ Your audience has evolved

If our audiences' interests and behaviors remained constant, it would be so easy to market to them. Unfortunately, that isn’t the case.

Marketers must stay on top of what attracts and retains audiences. One of the most effective ways to do this is by relying on your data.

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