Updated: Jan 11
What types of influencer marketing are there? Swipe to learn more!
1️⃣ Social media takeover
Influencer marketing is a great way to grow your following on social networks. It takes courage, though, for the brand to hire an influencer to manage its account. Most brands allow influencers to manage their profiles for a day. Influencers can also run streams for a day.
2️⃣ Affiliate marketing
Affiliate marketing is a relatively cheap and easy way to generate leads. Essentially, this strategy involves paying an influencer for each customer that comes from their website or social media account. One option is to publish an affiliate program on your website and wait for results.
3️⃣ Sponsored content
Instagram is a popular platform for influencer marketing. Influencers receive payment from brands for posting promotional posts. Using client guidelines as a guide, the influencer creates a post and puts it out on a client's behalf.
Influencers often receive gifts from brands in the hope that they will open and review them. Compared to the fees influencers charge for advertising, it is very affordable. This strategy, however, is quite risky due to several reasons, including influencers not sharing the products they receive.
5️⃣ Brand ambassador programs
People sometimes are so passionate about a certain brand that they are willing to promote it even for free. That is why brands offer influencers ambassador programs. Influencers recommend their favorite brands enthusiastically as a result.
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