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1️⃣ Find your niche and post consistently
It can be tempting to create content on popular or trending topics even if they're not a direct match for your product or services, but that isn't a good idea. Social media marketing isn't just about attracting an audience — it's about attracting the right audience.
2️⃣ Add context in your captions
Short video works really well on TikTok — like audio trends, and lip-sync trends — and what you should take away from that is you don't have to put your entire message into a 15 or 30-second Reel.
3️⃣ Pay attention to your data
Data can help you identify what's working well, what needs improvement, and what should be ditched entirely. And your Reels strategy should be no different.
4️⃣ Create BTS
Humanizing your brand is a vital component of any good social media strategy. The more your audience can relate to your brand, the more they can trust your brand.
5️⃣ Hire someone to create Reels specific content
If you're interested in taking your Reels strategy to the next level, you'll want to consider hiring someone with expertise creating engaging short-form videos for social.