How to Develop an Influencer Marketing Strategy

Ready to develop an influencer marketing strategy? Scroll to learn how to get started!


1️⃣ Define your target audience


Every campaign revolves around your target audience. You can find your target audience in a variety of ways. For example, you can choose clients who are similar to your best customers. Analyze your clientele and establish which social media channels and influencers they prefer, the values they share, how they make purchasing decisions, etc.


2️⃣ Set goals and KPIs


Influencer marketing can be used to achieve various marketing goals, just like any other type of campaign. You must clearly define your objectives, because your mechanics will depend on them. Make sure you set key performance indicators - they will help you understand whether your goals were met.


3️⃣ Find the right channel


Specific social media platforms can be more or less useful for influencer marketing, according to marketers. Eighty-nine percent of brands prioritize Instagram, according to MediaKix. Over two-thirds of marketers spend their budgets on promotions via this platform.


4️⃣ Determine your budget


The reach of your campaign depends on the budget you allocate. Influencers set prices based on the size of their following, market rates, advertiser interests, etc. Therefore, a post on an account with 1 million followers can cost you thousands of dollars.


5️⃣ Pick the right influencers


For a perfect match, pick an influencer who shares your brand’s values. For example, a sustainable fashion brand shouldn't use haul bloggers. Seek influencers who are advocates of minimalism, zero waste, awareness, etc.


6️⃣.Set up the campaign


Influencers are typically responsible for creating content. If you want to achieve your campaign goals, you should communicate them clearly. A campaign brief is the best option.


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