Ready to learn five steps to build a thriving online brand? Keep reading to learn more!
1️⃣ Brand foundation
You need to understand what your brand stands for in order to build your brand foundation. It's about recognizing your uniqueness and using it to ensure you stand out in this crowded, noisy online world.
2️⃣ Signature offer
One offer that you promote above all others is your signature offer. While you can have more than one offer (although I wouldn't recommend more than three) a signature offer will help position you as an expert.
3️⃣ Brand identity
Brand identity includes a logo, color scheme, and font selection. Whenever possible, I design a secondary logo and a brand mark that can be used throughout the brand. You need to create a brand that reflects who you are, what you offer, and also appeals to your target audience.
4️⃣ Marketing strategy
Your marketing strategy is what you do. It’s what you need to achieve in order to meet your vision. Start to think about strategies that you need to put in place in order to meet your bigger business goal.
5️⃣ Visibility plan
The visibility plan is the HOW. Basically, it describes how you will break down a larger strategy into smaller tactics or tasks to achieve a greater business objective. A clear plan that details when you are going to post, what you are going to post about, and what content upgrade you are going to add to the post.
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