5 of Our Favorite Instagram Tips for Businesses

Ready to learn five of our favorite Instagram tips for businesses? Keep reading.

1️⃣ Optimize your profile

A few key steps are to: set up your Instagram business profile, optimize your bio, and keep your highlights and feed in mind.

2️⃣ Find your visual aesthetic

Instagram relies heavily on aesthetics. At its core, it's a picture and video-sharing website, so the image is everything.

Create a brand aesthetic for your account and stick to it. For example, you need clean and sleek images for a fashion brand. However, you should use brighter, eye-catching photos to promote a lifestyle brand.

3️⃣ Post consistently

Keeping a regular posting schedule helps you appear in your target audience's timelines. Instagram tries to show each person content they'll enjoy, so it looks for content that's both recent and relevant to their interests.

4️⃣ Leverage hashtags to reach new audiences

Hashtags are a smart way to increase the likes, views and shares of your posts. There is a limit of 30 hashtags you can use per post on Instagram. Make sure to do your research on the right hashtags for each post.

5️⃣ Engage with your community

When someone shares their thoughts with you, it's important to respond to them and show that you're listening. Responding to comments and direct messages is a great way to build a community on Instagram.

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