Updated: Jan 11
Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network.
Here are a few of our favorite tips to help you build a brand your audience will love.
1️⃣ Start with the Basics
Starting off with a consistent color palette, logo, & font choice will help you develop a visually seamless brand across social media.
2️⃣ Develop Marketing Personas
Depending on the network, your marketing personas will differ. For instance, the TikTok audience is younger than that on Facebook. The reality is that if you use the same content on both networks, it may not resonate with the same audience. By having a strategy for each social platform, you ensure you are reaching your target audience.
3️⃣ Establish a Brand Voice
A voice and tone guide should include details like brand persona, company catchphrases, personality traits and vocabulary. The smallest details, like whether you use the term “clients” or “customers” will help you keep your writing consistent.
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