Caitlyn Lopez3 Types of Branding
Updated: Jan 10
Keep reading to learn more about the three types of branding
1️⃣ Corporation or Company Brand
Typically, a corporate brand represents a company's values, brand voice, and messaging. As a result of building corporate brands, marketing professionals demonstrate how they want the organization to be viewed by the outside world.
2️⃣ Product Brand
In product branding, you create a new identity for a standalone product. The retail store creates the logo, packaging, and messaging they use to describe a particular product. If your product lacks a strong brand, there's little to compel a buyer to choose it over another.
3️⃣ Personal Brand
Personal branding involves building a brand around an individual instead of a company. The purpose of personal branding is to promote people's careers by positioning them as experts in their fields.
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