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Although the appearance of your website is certainly important, most people don't visit your site to check out how fancy it is. The user is looking for information, or they want to perform some action. Design elements that serve no functional purpose (i.e., those that are unnecessary) will only overwhelm and make it more difficult for visitors to reach their goals.
2️⃣ Visual Hierarchy
The principle of visual hierarchy is closely related to the principle of simplicity since it involves organizing and arranging website elements in a way that visitors naturally gravitate toward the most important elements first. To optimize for usability and user experience, remember that your aim is to lead visitors to complete desired actions in a natural and enjoyable way.
To help your visitors find what they're looking for, you need to plan out intuitive navigation on your website. When a visitor lands on your site, they shouldn't have to think about where to click next. Getting from point A to point B should be seamless.
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